MEET ME AT THE SHELF  ✦  THE FIRST 100  ✦  TOP SHELF  ✦  YOU WERE EARLY  ✦  MEET ME AT THE SHELF  ✦  THE FIRST 100  ✦  TOP SHELF  ✦  YOU WERE EARLY  ✦ 
✦ The First 100 ✦

You were early.
Make it official.

The Shelf's permanent store is coming to 58 W 8th Street, NYC. You found us first — so you walk in the door first.

This is Top Shelf.

For the people who find it first — who'd never buy a 12-pack of something they haven't tasted, who want to discover it in person, and who are the friend in the group chat that always knows what's up before anyone else.

100 spots. The First 100, and then never again.

What you get when you join

  • Top Shelf status, for life.Our highest tier — early access, invites, and recognition at The Shelf, permanently. Never offered to the public again.
  • The opening date before anyone.You'll know the day we open before we announce it anywhere else.
  • Your Polaroid on the First 100 wall.We snap your photo and it goes up in the store — you're literally part of the place, forever.
  • A matcha on us, opening day.Come in when we open and your first matcha's on the house.
  • First look at every Drop.See each new rotation of emerging brands before the public — and get first dibs.
  • The forever flex.You were one of the first 100 people ever. That doesn't come around twice.

Claim your spot

Only 100 ever

Meet me at The Shelf.
— Sloane, Founder  ·  @theshelfnyc