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Want a spot on The Shelf?
We're always looking for what's next. If you're building something you believe in, we'd love to see it.
Why The Shelf
Trial without the case
We sell single units, not 12-packs. People try you without having to commit first — the hardest thing for an emerging brand to buy, and the most valuable thing to have.
Content made by us
Our team films in our store with your product in hand, and it runs across our channels. You get the reach and the assets.
A room built for discovery
Every customer walked in specifically to find something they haven't seen before. No bottom shelves, no fighting a category giant for attention.
How it works
Send us your product
Fill out the form below. Short is better than polished — we read every one and we'll come back to you either way.
We taste it
Everything gets tried before it gets a slot. We're looking for something we haven't seen everywhere, that holds up on its own, with a real reason for existing.
You go on the shelf
We'll walk you through placement, timing and logistics together. Small is welcome — consistent matters more than big.
Hear from our brands
Guest Check
The Shelf gave us retail shelf space before we were ‘retail ready’ — while we were still refining packaging and figuring out the brand. The velocity gave us the confidence to start opening more doors. That momentum is what led to Meadow Lane.
— Kendall, Cotto
us again soon!
Apply now
Fill out the form below and it comes straight to us.
